Fundraising and Marketing
Securing the long-term financing for Kafa Biosphere Reserve
To finance the management and day to day running of the biosphere reserve in the long run, a marketing concept and a fundraising program are being developed and realized within the duration of the project. After consulting with stakeholders and establishing the status quo, the financial needs and marketing potential, a team of experts will develop recommendations and innovative ideas for the marketing and financing of Kafa Biosphere Reserve. Amongst others, it is foreseen to produce a short film about Kafa, to include the region into portfolios of specialized travel agencies and to contact different coffee-related private companies to discuss potential partnerships and sponsoring programs to preserve the origin of Arabica coffee and its gene bank in-situ and thus financially contribute to their maintenance.
The goal of this project activity is to have at least three bigger sized programs implemented and working by the end of the project (October 2013) which continually generate funds for the effective and smooth management of Kafa Biosphere Reserve.
project overview
The afromontane cloud forests in southwest Ethiopia are exceptional natural heritage sites. NABU worked towards the preservation of these forests through the establishment of the UNESCO Kafa Biosphere Reserve and a forest and climate protection project. more →
related topics
Climate change and biodiversity loss are the most pressing challenges to humanity. Finally, people start to realize they are both sides of the same coin. NABU stands with science. We demand and support all efforts to reach a net-zero carbon economy globally. more →