Fundraising and Marketing
Securing the long-term financing for Kafa Biosphere Reserve
To finance the management and day to day running of the biosphere reserve in the long run, a marketing concept and a fundraising program are being developed and realized within the duration of the project. After consulting with stakeholders and establishing the status quo, the financial needs and marketing potential, a team of experts will develop recommendations and innovative ideas for the marketing and financing of Kafa Biosphere Reserve. Amongst others, it is foreseen to produce a short film about Kafa, to include the region into portfolios of specialized travel agencies and to contact different coffee-related private companies to discuss potential partnerships and sponsoring programs to preserve the origin of Arabica coffee and its gene bank in-situ and thus financially contribute to their maintenance.
The goal of this project activity is to have at least three bigger sized programs implemented and working by the end of the project (October 2013) which continually generate funds for the effective and smooth management of Kafa Biosphere Reserve.
The remaining afromontane cloud forests in the south-west of Ethiopia are an exeptional natural heritage site and home to numerous animal and plant species, some of them endemic. The region is considered to be the birthplace of Arabice coffee, one of the finest coffees in the world. more →
Climate change and biodiversity loss are the most pressing challenges to humanity and people start to realize they are both sides of the same coin. NABU stands with science. We demand and support all efforts to reach a net-zero-carbon economy globally. more →